Vibrant Capital was a marketing campaign and event series run by Grant Thornton UK in 2018. It called for a slightly different look and feel to our usual collateral without creating a new identity all together. To achieve this, elements like the typography and icons were flexed and a different photography style was used.
Vibrant Capital was all about the issues faced by Londoners, things like Brexit, transport, housing, work etc. These issues we’re discussed at events, online and in reports. The concept behind the identity is that Londoners are connected through the issues we face as a community. This was conveyed visually by connecting the people in the photography to icons relating to the types of issues they could be facing. One of the great things about this concept was that it allowed me to create a flexible design system that would work across different media and subject matter. I created this short manual to help explain the system to freelancer designers, vendors and digital teams.
