The pandemic has fundamentally changed the way many businesses operate. Grant Thornton was no different and in 2021 had to communicate what the new framework for hybrid work looked like for the firm. I created this long scroll Ceros experience to explain the firm’s approach to working in the future back in 2021. In 2023 it needed to be updated to reflect a post-covid world. At the same time Grant Thornton was launching a refreshed visual identity and there were a few elements of the design I wanted to address based on feedback that I received. The best way to experience this is to read through here, but note that not all links and video won’t work externally as this is aimed at an internal audience.
How we work v1
This was one of my first digital Ceros projects, I was proud of it at the time, but today there were a few flaws. Some of these I could see myself, but many came through informal research I carried through conversations with colleagues. Originally this as long scroll with anchor links, but navigating to find a particular piece of information was challenging. I had included navigation behind a burger menu, but many users didn’t find or recognise this. Accessibility overall was also an issue overall.
How we work v2
I worked closely with the comms team on the content this time. Our goals for the project were different this time:
- It should be a shorter read, with less emphasis on the principles this time as this information hadn’t changed.
- It needs to be easier to find specific guidelines, but the format of dos, don’ts and how this works was easy to follow
- Accessibility needs to be improved.
In the planning stage I split the content out into three pages rather than the long scroll. This way the framework page had it’s own url that we could link to. I condensed the principles section down into a card layout so it was less prominent. Ceros had come a long way with it’s accessibility features since v1. I took advantage of that my making more of the content live text, tagging headings and making sure the stacking order was correct.
